Ready to buy a custom phone number that fits your brand, lifestyle, or business? New York Mobile (NYM) makes it simple — with instant activation, flexible plans, and nationwide 5G coverage. Whether you want a repeating pattern, a local area code like 212, or something easy to remember, NYM gives you control of your wireless identity.
Let’s explore how it works — and why thousands are switching to dream numbers that stand out in a sea of random digits.
Identity extends far beyond usernames and handles.
Your phone number is more than just a way to stay connected — it’s a part of your personal brand. NYM makes it easier than ever to buy a custom phone number that reflects who you are, what you do, or how you want to be remembered.
Whether you’re a small business owner, a creator, or someone who just wants a number that’s easy to share and hard to forget, NYM’s personalized phone number service offers a smart, affordable solution.
New York Mobile is the latest MVNO on the block. By Rushil Agrawal
TL;DR
- New York Mobile has launched as a new nationwide MVNO on T-Mobile’s 5G network, offering customers the ability to choose their own phone numbers.
- The service allows users to pick from rare and customizable numbers, including sought-after New York area codes like 212, 718, and 917.
- The service targets individuals and businesses looking to personalize their phone numbers for branding or personal expression.
A new player has entered the competitive wireless market, offering a unique service that lets customers pick their own phone number, for a price. New York Mobile, a premium Mobile Virtual Network Operator (MVNO), has officially launched today in partnership with T-Mobile, promising nationwide 5G coverage and a novel feature: the ability to customize your phone number to reflect your identity, business, or personal preferences. (h/t: The Manila Times)
Unlike traditional carriers, which assign numbers from a limited pool, New York Mobile says its “Your Number, Your Identity” initiative allows customers to select from a vast inventory of so-called vanity numbers. These numbers can include personal elements like names, birthdays, or custom sequences, making them particularly appealing to businesses and individuals who want a memorable or brand-specific number.
Among the standout options are “Double Doubles” — eye-catching, repetitive combinations such as 212-212-CALL, 718-718-PAIN, or 917-917-MIKE. The company argues that such numbers are not just a novelty but can serve as branding tools for professionals, businesses, and even influencers.
According to Gio Perone, co-founder of New York Mobile, the service enables customers to “connect with their identity, location, and brand like never before,” all while leveraging T-Mobile’s 5G network for nationwide coverage.
T-Mobile, for its part, is backing the initiative. “New York Mobile is making an impactful entrance into the space,” said Dan Thygesen, SVP at T-Mobile and head of Wholesale & Innovation. “We’re excited and committed to supporting their innovative approach, which emphasizes personalization and flexibility in a market looking for fresh takes on wireless.”
While the concept of vanity numbers isn’t new, New York Mobile is positioning itself as a premium option in the MVNO space, targeting customers willing to pay for exclusivity. A quick look at the company’s website reveals that licensing fees for these customized numbers range from $50/month to over $200/month, with some numbers carrying outright purchase prices between $5,000 and $15,000.
Custom phone numbers are available to customers nationwide, with pricing starting at just $5 per month — a low barrier for a high-impact feature. NYM’s “Your Number, Your Identity” initiative reinforces the idea that when you buy a custom phone number, you’re not just choosing digits — you’re claiming digital real estate. This personalized approach to wireless service allows users to secure numbers that reflect their name, brand, or lifestyle, making it easier to stand out and stay memorable in today’s connected world.
New York Mobile’s launch comes at a time when the MVNO market is increasingly crowded, with companies seeking to differentiate themselves through niche offerings. While the service is rooted in New York, the company has expanded its number selection platform to cater to customers nationwide, whether they’re individuals seeking a unique personal number or businesses looking to enhance their brand identity.
As of today, New York Mobile’s nationwide 5G service is live, offering coverage, devices, and its signature number selection feature. Interested customers can visit nymobile.com to explore available numbers and sign up.
Ready to stand out? Click here to buy your custom phone number today.
